Inbound Marketings
Attract
Convert
Close
Results
The most efficient way to conduct online business is through the inbound marketing methodology. Instead of traditional outbound methods like cold calling or purchasing email lists, inbound marketing prioritizes the creation of high-quality content to attract your customers naturally. Inbound marketing is centered on crafting content that resonates with people. SMHcoders possesses the expertise to generate remarkable content as part of a comprehensive Inbound Marketing strategy that bridges the gap between you and your customers, facilitating the achievement of your business objectives. Our specialists collaborate with you to deliver the content your audience needs using targeted approaches, including blogs, ebooks, social media marketing, PPC, video, and email campaigns.
Inbound Sales Calculator
Interested in understanding the amount of website traffic required and its impact on your sales funnel? You can easily determine this by following these straightforward steps:
- Select a new customer goal
- Select your closing rate
- Select your lead to opportunity conversion rate
- Select your website visitor conversion rate
By using the calculator, you can discover the precise number of website visitors, new leads, and fresh opportunities required to achieve your desired outcome of acquiring new customers. Feel free to experiment with different percentages to observe the effects on your overall results.
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SMHcoders stands out as the top choice for web design and digital marketing services. Our dedicated team places a strong emphasis on your investment in your business's website and online marketing, whether it involves SEO, Content Marketing, Digital Ads, Social Media, or Lead Generation Campaigns.
Four Stages of the Sales Funnel
Attract
The initial stage of any inbound marketing campaign involves drawing in the appropriate audience. It's important to recognize that not all website visitors hold the same value. The objective is to engage with individuals who have a genuine interest in your product and possess the capacity to make a purchase. This is why, at Horton Group, we guide you in creating comprehensive buyer personas to shape your inbound marketing strategies.
Convert
After successfully drawing visitors to your website, the next step is to transform them into potential leads. This is where persuasive CTAs, enticing offers, and tailored landing pages play a pivotal role. The beauty of these tools is that once they're in place, they work as round-the-clock sales agents, continuously generating leads even when you're not actively engaged.
Tactics we use to convert your website visitors into leads include, but are not limited to:
+ Landing Pages
+ CTAs
+ Forms
Close
Regularly monitoring conversions is crucial for maintaining engagement with leads by providing ongoing customer interactions and valuable content to sustain their interest. As leads advance through the sales funnel, you'll accumulate more insights into their needs and obstacles, allowing you to establish your company as a solution tailored to their requirements.
Tactics we use to close customers include, but are not limited to:
+ CRM
+ Emails
+ Workflows
Results
Inbound marketing goes beyond customer acquisition. These content and satisfied buyers should be regarded as valuable assets for your company. By delivering an exceptional experience through follow-up, product suggestions, and valuable resources, you can generate potent word-of-mouth referrals.
As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:
+ Surveys
+ Smart content
+ Social monitoring
Buyer Personas
We work closely with you to refine your target markets by creating precise, research-based buyer personas. Enhanced buyer personas result in more impactful and efficient marketing strategies.
Online Campaigns
We customize marketing campaigns and automated workflows to categorize your leads based on how your buyers engage with your content.
Inbound Marketing
We craft concise, strategic content that appeals to your visitors and clients. Our approach involves in-depth research to create meaningful and pertinent materials.