Inbound Marketings
Attract
Convert
Close
Results
The most efficient way to conduct online business is through the inbound marketing methodology. Instead of traditional outbound methods like cold calling or purchasing email lists, inbound marketing prioritizes the creation of high-quality content to attract your customers naturally. Inbound marketing is centered on crafting content that resonates with people. SMHcoders possesses the expertise to generate remarkable content as part of a comprehensive Inbound Marketing strategy that bridges the gap between you and your customers, facilitating the achievement of your business objectives. Our specialists collaborate with you to deliver the content your audience needs using targeted approaches, including blogs, ebooks, social media marketing, PPC, video, and email campaigns.
Inbound Sales Calculator
Interested in understanding the amount of website traffic required and its impact on your sales funnel? You can easily determine this by following these straightforward steps:
- Select a new customer goal
- Select your closing rate
- Select your lead to opportunity conversion rate
- Select your website visitor conversion rate
By using the calculator, you can discover the precise number of website visitors, new leads, and fresh opportunities required to achieve your desired outcome of acquiring new customers. Feel free to experiment with different percentages to observe the effects on your overall results.
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We can help set your
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SMHcoders stands out as the top choice for web design and digital marketing services. Our dedicated team places a strong emphasis on your investment in your business's website and online marketing, whether it involves SEO, Content Marketing, Digital Ads, Social Media, or Lead Generation Campaigns.
Four Stages of the Sales Funnel
Attract
The initial stage of any inbound marketing campaign involves drawing in the appropriate audience. It's important to recognize that not all website visitors hold the same value. The objective is to engage with individuals who have a genuine interest in your product and possess the capacity to make a purchase. This is why, at Horton Group, we guide you in creating comprehensive buyer personas to shape your inbound marketing strategies.
Convert
After successfully drawing visitors to your website, the next step is to transform them into potential leads. This is where persuasive CTAs, enticing offers, and tailored landing pages play a pivotal role. The beauty of these tools is that once they're in place, they work as round-the-clock sales agents, continuously generating leads even when you're not actively engaged.
Tactics we use to convert your website visitors into leads include, but are not limited to:
+ Landing Pages
+ CTAs
+ Forms
Close
Regularly monitoring conversions is crucial for maintaining engagement with leads by providing ongoing customer interactions and valuable content to sustain their interest. As leads advance through the sales funnel, you'll accumulate more insights into their needs and obstacles, allowing you to establish your company as a solution tailored to their requirements.
Tactics we use to close customers include, but are not limited to:
+ CRM
+ Emails
+ Workflows
Results
Inbound marketing goes beyond customer acquisition. These content and satisfied buyers should be regarded as valuable assets for your company. By delivering an exceptional experience through follow-up, product suggestions, and valuable resources, you can generate potent word-of-mouth referrals.
As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:
+ Surveys
+ Smart content
+ Social monitoring
Buyer Personas
We work closely with you to refine your target markets by creating precise, research-based buyer personas. Enhanced buyer personas result in more impactful and efficient marketing strategies.
Online Campaigns
We customize marketing campaigns and automated workflows to categorize your leads based on how your buyers engage with your content.
Inbound Marketing
We craft concise, strategic content that appeals to your visitors and clients. Our approach involves in-depth research to create meaningful and pertinent materials.
Professional SEO Services:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
SEO is a must to be found on the Internet and get your website on the top pages of search engines. Without SEO, you will spend far to much on traditional marketing, you will have to rely on references or you will never fully capture the amount of people looking for your services or a business like yours.
Corporate Video Profile
Corporate Video Profile
Videos create stunning first impressions that can help increase conversions, train clients and employees, and more. Creating and displaying custom video solutions for your business is a step in the right direction.
Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video. (Forrester Research)
AdWord Campaign Management
AdWord Campaign Management
Schema is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in the search engine result pages. It is used to help search engines return more information to their users. Schema markup can also help search engines to display scheduled events.
Social Media Management
Social Media Management
Our social media digital services are superior. We provide branding and oversight with support and critical content marketing to drive awareness to your business. Don’t waste money on social media. Proven simple strategies will increase your lead generation and brand without breaking the bank.
Content Marketing & Copywrite
Content Marketing & Copywrite
If you want to grow your business, content marketing is a must and a reasonable business investment. You’ll reap the profits from your website, brochures or other marketing materials for years. A well-turned word or carefully structured and optimized content can lift your business.
Graphic Designing
Graphic Designing
Visual presentation of your business is critical to grabbing the attention of prospects and setting you apart from your competition. Creative consistency, eye-popping concepts, digital movements, print layout, textures, mobile displays, color palette, typography and much more are all small details that make for a great graphic piece that delivers the message just right.
Web Design
Web Design
Web design is the first impression so the brand presentation and quality is a must. Web design is an important investment that should not be under thought. Through the years, website design and development with thoughtful digital marketing is the cornerstone of our firm with a full-service central support model.
Mobile App Development
Mobile App Development
Mobile apps offer an enhanced user experience by leveraging the unique features of smartphones and tablets. Through intuitive interfaces, touchscreens, cameras, GPS, and push notifications, mobile apps create interactive and user-friendly experiences, resulting in higher user engagement, satisfaction, and loyalty.