Web Design Process
Why SMHcoders?
Business web design, marketing & true central support.
SMHcoders has spent years fine-tuning and enhancing website software to excel in areas such as SEO, security, maintenance, exclusive customization, and adaptable customer solutions across platforms like WordPress, Magento, BigCommerce, and more.
Our primary goal is to establish a lasting partnership with your business, ensuring that your online presence yields meaningful results. With years of market experience and a well-established, strategic approach, we are committed to elevating your online business to the next level. Your success is our mission, and we have the capability to make a substantial impact!
We promise to take care of you.
Need web design, SEO, marketing or support/maintenance of it all?
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Web Design Process Overview
Phase 1
Discovery & Consultation
Phase 2
Web Design & Brand
Phase 3
Engineer & Develop
Phase 4
Support & Enable
Web Design Process
We’ll dedicate time to thoroughly examine your operations, objectives, and other pertinent insights. We’ll delve into your preferences, best practices, requirements, and desires to define crucial concepts for web design and website functionality, laying the foundation for upcoming web design and marketing solutions.
Throughout the website project, we’ll remain in close contact, engaging in ongoing meetings and consultations to brainstorm, address challenges, and foster collaborative efforts.
SMHcoders is dedicated to crafting a web design that propels the multi-level evolution of a dynamic, polished, and interactive solution. Our aim is to ensure your web design is contemporary, distinct in the competitive landscape, and optimized for mobile responsiveness. Your web design should not only elevate your business identity and brand but also lay the groundwork for engineering that enhances Search Engine Optimization (SEO).
Logo Design
Whether you’re looking to refresh your logo and brand or embark on an entirely new and captivating journey, SMHcoders’ team is here to collaborate with you in crafting your identity, brand, and logo. Our approach is to ensure that the new brand design exudes freshness, boasts dedicated colors, and establishes a powerful identity while effectively promoting your business, sales, and products. In the future, we can also explore the development of other elements like Business Cards, Letterhead, Signs, and additional materials. Rest assured, SMHcoders will present professionally designed concepts for your consideration, allowing for review and edits until the perfect concept is achieved.
Web Design
Effective website design harnesses the flexibility of open source resources, prioritizing seamless user experiences across various devices and ensuring compatibility with multiple browsers. The SMHcoders team is committed to consulting with you and delving into a multitude of imaginative concepts to crystallize your business’s online vision. These collaborative discussions give rise to professional web design concepts, which will be presented for your review and approval. Once we’ve arrived at a mutually agreed design, construction of the website will commence.
During this stage, we focus on building website databases, crafting pages, integrating API interfaces, customizing proposed modules and interactions, and implementing the thematic style and design based on the approved design(s). All these steps are executed with SEO, scalability, and ongoing website management considerations in mind.
The construction of the web design will undergo rigorous testing using cross-browser compatibility software to guarantee seamless performance across both PC and Mac platforms and various web browsers. Additionally, we ensure the design accommodates different screen sizes, including PCs, tablets, and smartphones, to deliver an optimal user experience, regardless of the device they choose to use.
Modern web design technology is intricate and perpetually evolving with regular updates, patches, security enhancements, the emergence of new mobile devices, and the ever-changing landscape of browser technology. At SMHcoders, we don’t merely centralize all the support, but we go a step further by offering our customers UNLIMITED webmaster support, ensuring you never have to worry.
Whether you seek robust website support or ongoing management of inbound traffic through strategies such as SEO and Google Ads (as SMHcoders is a Google Premier Partner), or if you simply require us to oversee your online operations, SMHcoders is uniquely positioned to be your trusted business partner, empowering your online business endeavors!
Professional SEO Services:
Adword Campaign Management | SEO | Copywriting | Email Marketing | Videography | Maintenance, Security + Backups
Services
Attract
Phase one in any inbound marketing campaign is attracting the right visitors. Not all website visitors are created equal. Your goal should be to attract those who could benefit from your product and are able to buy. That is why at Horton Group, we help you develop detailed buyer personas to inform your inbound marketing efforts.
We then use proven inbound marketing strategies to drive traffic to your website. These tactics include, but are not limited to:
+ SEO
+ PPC
+ Content Marketing
+ Social Media Marketing
+ Video Marketing
Our inbound marketing services make it possible for any business to succeed online. We provide you with the tools, tactics and team to make your campaign effective.
Convert
Once you've attracted visitors to your website, it’s time to begin converting those visitors into leads. This is where compelling CTAs, engaging offers and targeted landing pages take center stage. And the best part is, once you have them set up, these tools act as 24/7 sales reps, funneling in leads while you sleep.
Tactics we use to convert your website visitors into leads include, but are not limited to:
+ Landing Pages
+ CTAs
+ Forms
Close
It’s important to continually monitor conversions, so you can nurture leads with additional customer interactions and content to keep them interested. As leads progress through the sales funnel, you will gain greater knowledge of their opportunities and challenges. This will enable you to position your company as a solution that meets their needs.
Tactics we use to close customers include, but are not limited to:
+ CRM
+ Emails
+ Workflows
Results
Inbound marketing doesn’t just stop at closing customers. These newly satisfied buyers should be treated as an asset to your company. By providing an incredible experience through follow-up, product recommendations and useful resources, you can gain powerful word-of-mouth.
As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:
+ Surveys
+ Smart content
+ Social monitoring